HappyPlayTime Female Masturbation Info App Rejected By App Store

Countless women are still afraid of their own bodies.

And yet for some reason, an app which aims to help women to feel more comfortable with themselves, to explore their own bodies and to learn about sexual pleasure, has been banned by Apple.

Yep, sadly for those of us with iPhones, despite May being International Masturbation Month, HappyPlayTime, which has been celebrated for making female masturbation more acceptable, has been deemed inappropriate for our downloading pleasure.

This seems a little off to us!

Having a gander on the app store, it's worth noting that you can get apps boost your sex drive, teach you new sex positions, rate your sexual performance and record the number of your sexual partners.

And what exactly does Apple think the majority of iJiggle users are using the app to Jiggle? We're betting it ain't jelly.

As so many apps that are geared towards male titillation have been allowed to slip through the net, the fact that an education-based (and inoffensively cute) app that encourages self-exploration didn't, is beyond us.

[Would you use a secondhand sex toy?]
[Why you should try to write a Mills & Boon]

Is it, and just putting it out there, because female sexuality is still seen as a taboo?

For some ridiculous reason, it seems that a woman's libido remains a scary concept for a lot of people - including women themselves!

Because, you know, once women en masse discover the scope of their sexuality, the likelihood is that all hell will break loose and the baser instincts of wives, mums and girlfriends will rise up to the threaten world order.

Obviously.

Maybe Apple's just worried that when the masturbation secret gets out, female productivity will drop tremendously?!

After the rejection, creator Tina Gong wrote back to Apple outlining HPT's mission statement, stressing that the app is for educational, rather than arousal purposes.

"There are countless women out there that have grown up with a disconnection with their own sexuality and their bodies, who feel guilt and shamed because they desire something that is completely natural and human," she said in her email.

But Apple maintained that the app wasn't suitable.

Tina is now hoping that Android will be more open, as well as planning to create a desktop version.

The app could be seen as a little patronising, but when almost half of American women say they never touch themselves, it seems there is a need to normalise and encourage female masturbation.

In the UK we're less highly-strung and around 65 per cent of us regularly masturbate  - but that's low compared to 90 per cent of men.

It seems obvious, but it bears repeating - sex should be a pleasure for both men and women!

How can we expect blokes to get it right if we don't even know how our own bodies work?

So we're saying good luck Tina!