Rihanna looks reflective in campaign shots for Rogue - her new perfume

Rihanna has posed for a sultry portrait shot to launch her new fragrance for Autumn - Rogue.

The photograph shows the songstress with a half-shaved head and tumbling blond locks on the other side. Barefoot and sitting on a chair she looks glowing, staring seductively into the camera.

According to WWD, the portrait was shot by Mario Sorrenti and the campaign has been described as a study in self expressionism. The full  range of images will be out in September.

Rogue's scent will be a “flirty, sensual Oriental” blend of lemon blossom, cyclamen, jasmine, rose, plum and suede over a musky base of woods, patchouli, vanilla and amber.

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RiRi's last perfume, Nude, was a runaway success and now she has plans to launch both a Rogue for women and for men.

The style chameleon said: "People are always changing and evolving and with Rogue I wanted to switch it up to reflect who I am today.

“I made it for all women, for every mood, because we all want to project our true selves.”

The Rogue bottle appears to be a classic oblong with its black lid covered in rose gold flecks. But on closer inspection we can see a true touch of Rihanna style in the rose gold studs pointing inwards at the base of the bottle.

The ever-busy star is also expected to launch her second range of clothing for River Island soon. We're expecting more of the same styles from the star, including cut outs, neons and racy designs that wouldn't be amiss in her own wardrobe.

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