Rihanna and MAC have teamed up to create a collection of groundbreaking colour cosmetics that will be available to buy later this year.
Not content with only having her own fashion line, Rihanna for River Island, RiRi will turn her creativity to several collections for the makeup brand, under the name RiRi [hearts] MAC. The first, RiRi Woo, is due out in May.
And it's her ability to use her creativity in these collaborations that Rihanna cherishes, telling WWD: "Being creative is something that I love, so I can put that into different outlets.
"Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities, and they all tie in. My makeup looks, my fashion looks…they help me to express myself as an artist. I think it helps people to understand me or my mood, my story.”
Rihanna for River Island was debuted at London Fashion Week AW13, showing clear input from the star, with many of the pieces indistinguishable from what's in her own wardrobe.
The collaboration is particularly interesting because it will span four different colour collections, while MAC usually works on one-off projects with its chosen stars.
John Demsey, group president of MAC’s parent company Estée Lauder said: “We always say that MAC likes to go on a date but doesn’t really want to go into a relationship.
"But this relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.”
Both John and Rihanna stressed how involved the singer has been in the project, basing the first collection, RiRi Woo, on her favourite red lipstick by MAC.
John said: "These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging and flavor. This is really the convergence of pop culture, fast fashion, and iconic style and makeup."
Rihanna added: “I really got to play. There’s so much to choose from, and you can mix different textures with different colors and different greens in different eye shadows.
"I learned so much about the detail of makeup and what makes things look different. What makes it apply different is really important. Every little detail is important.”
We'll be getting our name on that waiting list pronto!