Holly Willoughby's Very seductive new modelling shoot

Holly Willoughby has nailed seductive chic in her new Very fashion campaign.

Despite causing controversy with her wardrobe choices recently (her plunging dress on The Voice final garnered BBC complaints that it was unsuitable pre-watershed), Holly unabashedly channelled her vampish side in new shots to promote her AW13 fashion collection for Very.co.uk.

The newly-released images show Holly modelling two little red dresses, one a sexy bodycon cut and the other a pretty tiered lace design.

Holly's fashion choices have long been critiqued and copied by the nation and her collections for the online retailer have always reflected her own tastes and love of feminine dress, cuts and patterns. And the range has always been popular with her adoring fans.

[Katie Hopkins and Holly Willoughby clash on This Morning]
[Holly Willoughby vs Kim Sears - who wore it best?]

“Holly’s collection is all about pieces that are flattering, feminine and wearable.” says Jon Owen, Retail Director of Very.co.uk.

“She designs with real women in mind and always considers different shapes and cuts to ensure that there is something for everyone."

Holly's beauty look for the shoot is fresh -aced, with her trademark bouncy blonde hair and eyes well defined with her trademark flicks. She stares seductively at the camera in the shots with a knowing look.

[Holly Willoughby makeup free]
[Holly Willoughby shows off her killer curves]

It's been a big week for Holly, who had a run-in with former Apprentice candidate Katie Hopkins over parenting attitudes and later made new Wimbledon champ Andy Murray very uncomfortable with personal questions about his relationship with girlfriend Kim Sears.

But we doubt all the extra column inches she's received recently will harm sales of the new range, which land in the online store today.