Women would pay thousands for a magic slimming pill

Pressure to be thin and desires for quick diet and weight loss fixes means more than half of women in the UK would pay thousands for a pill to make them slim

It doesn’t matter how much we’re told it’s better to be a healthy weight, the pressure women put on themselves to be thin just doesn’t seem to abate.

A worrying new survey has found that more than half of UK women would not only consider a ‘magic slimming pill’, if such a thing existed, but would even pay more than half their monthly salary for one that worked.Fad diets don't work and can harm your health, weight loss takes time ©Rex

Women between the ages 25 and 24 feel the most pressure, according to a survey of 2,000 women by fitness website realbuzz.com.

The average amount women would agree to pay for this phantom pill averaged at £1, 141 – more than half a typical woman’s monthly salary.

The survey also found that most women’s priority when it comes to losing weight was looking good, rather than being more healthy.

So it seems the superficial pressures of modern life are still trumping all the positive messages that came out of the London Olympics last year, and repeated pushes for more body confidence and contentment from pressure groups and even the government.

Though role models women say they aspire to are healthy and natural, including Victoria Pendleton and Holly Willoughby, almost half (42 per cent) of those questioned admitted to giving up on healthy weight loss regimes because they don’t see results quickly enough.  Victoria Pendleton is one of the top role models women aspire to. But her body is the result of serious training! …

We are a nation quick fix addicts, which is maybe why a slimming pill sound so appealing.  Fourty per cent of women want to see the benefits of exercise on their body within four weeks, 29 per cent within a fortnight and 14 per cent within one week, so it’s no wonder we’re also a nation of quitters, with 24 per cent of us claiming it’s impossible to lose weight naturally.

Dr Kailash Chand OBE, deputy chair of the British Medical Association said: “Losing weight takes time and commitment and people need support - there are no quick fixes. It’s worrying that in this survey over half of women say they would pay for a ‘magic’ weight loss pill. "

“The aim should be to have a healthy body, not a perfect one. Victoria Pendleton is an Olympian sportswoman and spends hours training. It is unrealistic for most women to aspire to look like her or for that reason Victoria Beckham, instead they should aim to be a healthy size.

“Most importantly when losing weight, the BMA would encourage individuals to increase the amount of physical activity they do. Family doctors can also advise on healthy ways to lose weight.”

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