After Kate Middleton slipped into a Seraphine dress to take baby George to visit her parents this week, the maternity label has seen sales soar once again and the dress sell out everywhere.
With its simple shape, flattering front knot detail and pretty floral print, the £50 dress has sent baby mamas crazy for the wardrobe staple.
No doubt chuffed about getting yet another sales push from the Duchess, Seraphine founder Cecile Reinaud has said, "The Kate effect is worldwide.
"From China, Russia to South Africa, sales are boosted due to the fact she chose our brand to dress her royal bump."
Earlier this year Kate helped to quadruple sales of the Seraphine Brooke dress, £39, after she was spotted shopping in the Sloane Square store.
Having apparently ordered over a dozen other dresses from the brand through her pregnancy, we can probably expect to see a few more must-have frocks before she packs it all away!
What do you think? Fan of the pretty frock?
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