Stella McCartney Under Fire For 'Disgusting' Thin Model Instagram Photo

Stella McCartney is the latest designer to come under fire for glamourising painfully thin models.

The British designer posted a picture to her Instagram account from Paris Fashion Week of a model with incredibly thin arms and a prominent collarbone before the negative comments came flooding in.

A vociferous percentage of her one million followers claimed the picture was “disgusting”, with one user stating: “This is too much”.

Following the backlash, the picture was swiftly taken down only to be replaced with an image of Brit model Malaika Firth

Both models were wearing a Stella designed vest that will be sold to raise money for the Linda McCartney Centre at the Royal Liverpool University Hospital – a centre named after Stella’s late mother which specialises in cancer treatment.

But unfortunately it looks like the charitable act has been overshadowed by a poor choice of model.

Stella isn’t the only designer who has been criticised for their continued use of unhealthy looking models during the Fashion Week season.

Tom Ford’s SS15 catwalk show at London Fashion Week three weeks ago featured visibly emaciated models, garnering criticism from fans and publications alike.

The US designer candidly admitted that his clothes do not fit all shapes and sizes and admitted: “Americans are too fat. And in London they are starting to get fat too.”

Even though designers like Victoria Beckham and Prada have vowed to ban size zero models from their shows, it seems like the fashion industry still has a long way to go in their job to promote healthy, happy women.

The dangers of 'Thinspiration'

"Thinspiration" is a tag typically used in connection with pictures of slim young women, often models and celebrities, which are supposed to motivate the viewer to stay on track with their weightloss goals.

It joins the many slogans that have been adopted by advocates of the super-size-zero physique, such as "thigh gap" and "nothing tastes as good as skinny feels."

It's use has provoked an inevitable public backlash, criticising the promotion of unrealistic and unhealthy body images.

Even though they might not use these contentious hashtags, when designers like Stella choose these incredibly thin women to promote their brand they are reinforcing these damaging body images in the minds of women around the world.

Chasing Perfection

Like the Size Zero debate before it, the "thinspiration" tag has joined #tinyfeather and #chasingperfection, which are used on social networking sites by those with severe eating disorders, to promote images of skeletal bodies that could barely be expected to walk on two feet.

Considering the significant push back against the promotion of skeleton-chic, it now feels slightly poor taste every time designers like Stella or Tom fall into the "pro-skinny" trap.

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