Shopping site hits the UK

Shopping site hits the UK

Nordic shopping site has officially launched in the UK, offering up stylish frocks, cute skirts, and wardrobe must-haves Scandi-style.

Joining the already impressive line-up of Scandinavian style saviours – H&M, COS, Acne – is a fashion superstore bursting with over 800 brands and more than 30 in-house labels.

Shop by section, garment, colour and price, or check out the Inspiration section for latest trends, celebrity style and looks ready-made by the Nelly team. A godsend for last minute shopping sprees!

Word on the street is that Scandi fashion bloggers swear by the looks that hit daily – new additions are in their hundreds – so it’s certainly worth having a browse or two.

Fashion isn’t all that rules on though. Nip over to the Beauty section and you’ll find all your essentials plus a bucket load more, from make-up, perfume and skincare brands including Clarins, Max Factor, Cowshed, Korres, D&G and Armani.

All in all, is a one-stop online shop for every splurge, spree, strategic buy and lunchtime browse. We love it, and you’re undoubtedly going to as well.

Pictured: Striped Skater Dress, £21.95; Nelly Trend Slash Dress, £33.95; Sara Dot Dress, £28.95; Hourglass Dress, £37.95.


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