Scarlett Johansson will continue her role as the face of Dolce & Gabbana’s beauty line fronting the campaign for the label’s new perfume.
The ad for the Italian brand was shot by Terry Richardson and features a smouldering smokey-eyed Scarlett clutching the gold and black bottled fragrance.
The Hitchcock actress will feature in a major TV ad and print campaign to promote the new perfume.
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The One Desire is made up of mandarin, peach and amber notes from the original The One scent with tuberose, caramel-infused vanilla and sandalwood added to create a special occasion fragrance.
Stefano Gabbana said: “When we work on fragrances and make-up, we always try to stay true to our DNA. Black and gold are classic colours for Dolce & Gabbana, and the black gem cap is a bit 30s in style.”
It is estimated that the scent could bring in a whopping £93 million ($150 million) in retail sales in one year, edging D&G’s beauty line close to the billion-dollar mark.
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Luigi Feola, P&G Prestige vice president, told WWD that new scent The One Desire is “a new blockbuster fragrance. This [scent] will be one of the top initiatives of the year in the industry.”
She added: “This is for the woman who wants to feel unique, beautiful and sensual. She owns the room when she enters. She’s not just noticed, she attracts the attention of everybody and is sexy but not vulgar.”
Scarlett was announced as the face of the new Dolce & Gabbana makeup collection in 2009. The 28-year-old actress made a personal appearance at Selfridges London to help launch the line in the same year.
The fragrance will land in stores worldwide starting in January next year.
Are you looking forward to the launch of The One Desire scent? Let us know over on Twitter with the #YLifestyleScarlett