Then the British fashion house went and dropped a new spring/summer 2013 campaign video featuring Romeo and suddenly we found ourselves bowled over by his charm once again.
David and Victoria Beckham's adorable son steals the show in the new clip, showing off his very own brand of cuteness as he runs circles around the ever-professional models.
Grinning into the camera, the 10-year-old is seen modelling a dapper suit and funky purple metallic t-shirt, before playfully tugging at Edie Campbell's arm.
[Related: Romeo Beckham - first look at his first modelling campaign for Burberry]
It takes a little while longer for Romeo to break through Edie's concentration though, pretending to use his Burberry umbrella as a weapon before checking to see if he's earned a smile yet.
It's a few more smiles for the camera and poses, (Romeo was clearly more than happy to act up for the shoot, which was captured by acclaimed fashion photographer Mario Testino), before he gets his way though - finally getting a smile out of Edie as he puts his arm around her neck and points to her.
[Related: Romeo steals the show for Burberry in new metallic purple trench coat]
Check out the video above and tell us what you think over on Twitter.