From Brad Pitt being revealed as the face of the iconic Chanel No. 5, to Justin Bieber’s “Girlfriend” scent selling more than a bottle a minute in its opening week, there’s never been a more appropriate time for male celebrities to endorse a female fragrance, it seems.
So perhaps it was only a matter of time before the rumour mills started circulating about pop boy band sensation One Direction launching their own scent next year. According to reports all over the beauty-sphere today, the much-loved boys are in talks with various perfumery companies and marketers about producing a perfume which they can add to their reportedly whopping £100million franchise, with a source close to the group revealing that it is set to be a sweet floral scent (hmm no surprises there), due on shelves sometime around July 2013...
So it seems the lads are hoping to create a super girly perfume to reel in more teenage girls to their ever growing female fan base, though all other specifics are frustratingly under lock and key, leaving us wondering whether they will release a single scent, or a different one for each of the different band mates. Either way, we’d be prepared to put money on the launch rivalling The Bieber’s scent as one of the bestselling celebrity fragrances in the business.
What are your thoughts? Do you dream of smelling like OneD or does the thought send you spiralling into scent-despair?
By Alexandra Thompson
Read more fashion and beauty news on graziadaily.co.uk
See what's in the latest issue of GRAZIA magazine
Click here to subscribe to the GraziaDaily newsletter