Mum Transforms Son’s Hearing Aid Into Superheroes To Give Him – And Other Children – A Confidence Boost

Having a hearing aid as a child can’t be easy – they’re hardly designed to appeal to children. Which is what makes Sarah Ivermee’s business so genius, and makes you wonder why no one thought of it sooner.

She’s found a way to make her oldest son’s heading aid that much cooler, by updating its design on a regular basis to feature some of his beloved film and TV characters, football clubs and more of his favourite things.

And due to its success, she launched her company Lugs to help make other children with hearing aids feel special.

Sarah’s son Freddie, now four, was born with Congenital CMV that left him profoundly deaf in one ear and moderately to severely deaf in the other. As a result, he was fitted with a single hearing aid when he was two months old.

Almost three years later, Sarah’s family was granted funding to have Freddie fitted with a single cochlear implant in his profoundly deaf ear and he reacted to it amazingly.

“Having never worn anything on that side we never thought he would keep it on but from the moment of switch on he has never taken it off,” Sarah, 29, writes on her website.

But although Freddie didn’t mind his hearing aid, Sarah says that not all families “have had such a smooth ride” and she’s heard of many children who don’t want to wear their devices as they look “ugly and unappealing.”

Enter, Lugs. 

Sarah’s confidence-boosting company, that started by decorating hearing devices with nail stickers, sells both cochlear implant and hearing aid kits.

Including stickers and PVC charms, the packs are a simple way for children to jazz up their hearing devices.

Designs include Batman, Toy Story, Minions, Hello Kitty, Star Wars and Spiderman – plenty of choice for even the fussiest tot. And they’re affordable, too, with prices starting at just £10.99.

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