What's so special about this M&S coat that made it sell out before it even hit the shelves?

Kate Middleton, Eva Mendes and Daisy Lowe have all been spotted wearing an on-trend pink coat

When its new season collection dropped earlier this year, critics and customers were both quick to slam the new direction - and higher prices.

But fast forward four months and it seems new Style Director Belinda Earl is onto something – as pieces from her collection are selling out before they’ve even hit the shops.

The M&S Collection Notch Lapel Oversized Duster Coat in Blush Pink has sold out online [M&S] The M&S Collection Notch Lapel Oversized Duster Coat in Blush Pink, £85.00, has sold out online before being released in stores.

Labelled as autumn’s ‘must-have’ item, the brand’s pink coat in a beautiful dusky pink shade was obviously too good too miss and customers snapped it up ASAP.

In Marks and Spencer’s flagship store in London’s Marble Arch, the waiting list for the coat was more than 100 – and it’s now only available online in pastel shades instead.

So what it is about the pink coat that’s making us Brits snap it up in droves?
We have to be honest, we’ve always regarded the pink coat as something our Granny would wear.

Pink coats at London Fashion Week: John Rocha, Unique and Roksanda Ilincic [PA/Rex] The Queen herself is partial to the odd pastel pink outerwear – often teaming her pink coat with matching gloves, bag and shoes.

[Primark Autumn/Winter 13 collection picks: Punky, grungy and pink - PHOTOS]

[Best ankle boots for AW13: Our edit]

But it seems HRH is something of a style inspiration as the catwalks were awash with pink coats this season.

At London Fashion Week earlier this year, John Rocha, Topshop Unique and Roksanda Ilincic all featured pink coats in melon, rose and bubblegum shades.

Kate Middleton, Eva Mendes and Daisy Lowe have all worn pink coats recently [Rex/PA] Kate Middleton must have had her eye on the LFW catwalk as she stepped out in a pastel pink Alexander McQueen coat at the Trooping of the Colour in June.

Ryan Gosling’s lucky girlfriend Eva Mendes opted for a bright pink Valentino coat in New York – whilst model Daisy Lowe went for a fitted dusky pink coat for the Moschino FROW.

[50 of the best AW13 buys for under £50 - GALLERY]

[M&S AW13 womenswear clothing collection in pictures]

If the thought of wearing something similar to the Duchess of Cambridge, the Queen and Ryan Gosling’s squeeze is enough to make you go out and get one, never fear.

Zara has a double breasted, pastel pink coat on sale now while Primark has a budget-friendly M&S dupe available for £32.

But be quick, we reckon these will both be sell outs and you’ll be scouring eBay with fellow pink coat hunters before you know it.

Zara's pink coat (£79.99) and Primark's version (£32) are both alternatives to the M&S one Will you be rocking a pink coat this winter? Tell us on Twitter now.

1 / 30
Yahoo Lifestyle | Photo by silver pointed mocassins
Mon, Aug 19, 2013 16:00 BST

Most popular

  • The Kate Middleton Effect Strikes Again, DVF Dress Sells Out in Eight  …
    The Kate Middleton Effect Strikes Again, DVF Dress Sells Out in Eight  …

    The Kate Middleton effect strikes again. The £292 Diane Von Furstenberg dress that Catherine, The Duchess of Cambridge wore in Australia has sold out online in EIGHT minutes. That’s got to be a record, right? …

  • 15 clever beauty uses for Vaseline
    15 clever beauty uses for Vaseline

    If I had to name one beauty product that I can't live without, Vaseline ranks pretty high on my list. I have tins of the stuff of everywhere including on my desk, in my bag and in the car. Not only is it super cheap but it has endless beauty uses. Want to use yours as a more than just a lip balm? Then check out these top 15 uses for Vaseline. …

  • Kylie Minogue: Vogue Australia's Photoshop Blunder
    Kylie Minogue: Vogue Australia's Photoshop Blunder

    Pint sized beauty Kylie Minogue appears to have received the photoshop treatment on Vogue Australia's May 2014 cover. Her fans are less than impressed. …

  • Lady Gaga's Pre-Photoshopped Versace Campaign Leaked
    Lady Gaga's Pre-Photoshopped Versace Campaign Leaked

    She’s heavily made up at all times. So Lady Gaga can’t be happy today as her unretouched Versace campaign images have been leaked, revealing the star without make-up and before she was heavily airbrushed. …

  • Is A Fringe The New Anti-Aging Treatment?
    Is A Fringe The New Anti-Aging Treatment?

    Sarah Harding recently admitted that her new fringe meant she could hide her wrinkles. And it seems the former Girls Aloud star might be onto something as ‘bangs’ have been labeled the new anti-aging treatment. …

general.png

Who wore their Three Floor jumpsuit best?

Loading...
Poll Choice Options
  • Alesha Dixon
  • Nicole Scherzinger