Maison Martin Margiela for H&M AW12 collection launches worldwide

H&M collaboration with Maison Margiela goes on sale today and some of it’s already sold out online

H&M launched its exclusive collaboration with Maison Martin Margiela around the globe today.

The eagerly-awaited collection, which features women’s and men’s apparel and accessories, has proved to be a sell-out already – with shoppers in their droves queuing to get their hands on the range both online and in store.

Maison Martin Margiela for H&M AW12 campaign © RexThe collaboration between the popular high-street chain and the French fashion house was heralded by fashion critics and follows in the footsteps of H&M’s previous tie-ups with Versace, Anna Dello Russo and most recently, Marni.

[Related: Maison Martin Margiela for H&M AW12: Our picks of the collection]

H&M hosted a fashion event to celebrate its Maison Martin Margiela collaboration in New York last month and stars including Sarah Jessica Parker, Helena Christensen and Selma Blair appeared to show their support.

Sarah Jessica Parker, Helena Christensen and Selma Blair © RexFashion designers including Alexander Wang and Kanye West also made an appearance.

Recently, fashion-forward actress Selma Blair praised H&M for pulling in some top designer collaborations.

"Have I loved all the H&M collections? Yeah, especially Versace - to get that much oomph at H&M is wonderful," she told Look magazine.

"They're all incredible. I'm all for that high/low thing, letting everyone get access to designers. For someone like Margiela to design for H&M is like, crazyballs to me!”

[Related: New Maison Martin Margiela collaboration for H&M]

Maison Martin Margiela is a notoriously private designer, conducting all interviews via fax, not appearing at the end of his catwalk shows and has never had his picture taken.

Maison Martin Margiela AW12 collection © RexThe Belgian designer left the business in 2009, with no reason given except for a press release which stated that “no replacement creative director will be appointed.”

Maison Martin Margiela for H&M AW12 launches today in stores and online.

Most popular

  • Kate Middleton Wipes Prince George's Drool On Her Designer Dress And Proves …
    Kate Middleton Wipes Prince George's Drool On Her Designer Dress And Proves …

    The teething royal got a little over-excited when meeting his namesake bilby at Taronga Zoo in Sydney …

  • Kate Middleton's Easter Surprise: Not One But THREE Different Dresses
    Kate Middleton's Easter Surprise: Not One But THREE Different Dresses

    Kate Middleton whips out not one but three different outfits on Easter Day Down Under. As you do. …

  • Bad skin habits to break today
    Bad skin habits to break today

    Skin looking dull, tired and blotchy? It may be down to some bad habits that you've developed over time. If you cleanse, tone and moisturise but your skin is still looking far from glowing, then read on to see if you're guilty of these bad skin habits. …

  • Is A Fringe The New Anti-Aging Treatment?
    Is A Fringe The New Anti-Aging Treatment?

    Sarah Harding recently admitted that her new fringe meant she could hide her wrinkles. And it seems the former Girls Aloud star might be onto something as ‘bangs’ have been labeled the new anti-aging treatment. …

  • How to get perfect bare legs
    How to get perfect bare legs

    It's officially Spring. And that means it's the awkward time of the year when we need to think about ditching the trusty black tights and revealing bare legs. If like me, the thought fills you with horror, it's time to give your legs a little TLC. Follow these simple steps to get smoother, softer legs in no time. …

general.png

Who wore their Three Floor jumpsuit best?

Loading...
Poll Choice Options
  • Alesha Dixon
  • Nicole Scherzinger