Lupita Nyong'o Slammed by Pop Star Dencia For Lancôme Cosmetics Campaign

Lupita Nyong'o is media gold dust.

Since being catapulted to fame, via 2013's Academy Award big hitter 12 Years a Slave, she hasn't put a foot wrong.

Unfortunately, this isn't the case for one outspoken pop starlet.

Just days after being announced as the new face of Lancôme Cosmetics, the Oscar-winning actress has been lambasted by Nigerian-Cameroonian singer Dencia for pandering to "white people companies."

In a bizarre twitter rant, that she then continued on her Instagram account on April 5, Dencia argued: "@Lupita_Nyongo cln't talk abt the bleaching creams white people (Companies) make cuz the white man pays her, they own her!!..

"Lol people hate what they don't have & will jump on it if they had the opportunity.I said before she couldn't call them big brands owned by whites cuz she wanted a deal.I like how she played herself tho!!...[sic]."

Responding to jibes from Lupita supporters, Dencia makes the case that Lancôme Cosmetics sell melanin regulating cream, with "brightening technology", calling it out as a form of skin-bleaching.

Flawless in her attitude, as well as in appearance, Lupita has refused to acknowledge Dencia's most recent outburst.

She has hit out at the singer before, though.

During an acceptance speech at the 7th Annual Women in Hollywood luncheon, back in February, she was critical of the pressure that young black girls feel to use skin whitening products, citing Dencia's own brand Whitenicious.

Part way through her addres, Lupita mentions a letter she received from a young girl, which said: "Dear Lupita...I think you’re really lucky to be this black, but yet this successful in Hollywood overnight. I was just about to buy Dencia’s Whitenicious cream to lighten my skin when you appeared on the world map and saved me."

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Considering that Dencia's career hinges on a product that makes you look more "white", it seems strange that she would be criticising Lupita for trying to change the face of "white people companies" to something more embracing of her own skin colour.

Perhaps it was really Dencia that Lupita was addressing at the end of her acceptance speech, when she said: "And so I hope that my presence on your screens and in the magazines may lead you, young girl, on a similar journey. That you will feel the validation of your external beauty but also get to the deeper business of being beautiful inside. There is no shade in that beauty."