London Fashion Week 1960s style revealed in vintage video clip

London Fashion Week 1964 was a festival of dancing models, Matador Panties and bridal gowns for under £40 – this unearthed video reveals what the fourth ever LFW was like


As the capital gears up for London Fashion Week AW13 we’ve unearthed some amazing footage from the fourth ever LFW – in 1964, when London was only just emerging as a style hub.

In the early 60s London was fast becoming a fashion mecca and this behind-the-scenes video reveals show preparation, now-vintage wedding styles and even models dancing the Charleston on the catwalk.


At the time London was considered a prime ‘ready-to-wear’ fashion market and of course the 60s saw the rise of iconic home-grown fashion brands such as Biba.

In the video we see a fab retro ‘sage green and white printed coat and suit’ worn with matching hat, extravagantly skirted dresses and models from the Susan Small agency showing off their dance moves  - and their rather stylish cloche hats (as seen at New York Fashion Week in 2013).

Flamboyant (male) stage directors and designers show the female models how to move gracefully in the clothes as well as demonstrating dance moves to perform on the runway – something we’re not expecting at this spring’s LFW.


[Related: NYFW FROW celebs]


Keep an eye out for the ‘Matador Panties’ (no, we’re not quite sure what they are either) and wedding dresses that would have set you back less than £40 at the time. We particularly love the sleeveless, embroidered silk dress that wouldn’t look out of place on the runway this season.

The video shows a much slower-paced event than today’s organised mayhem, and we love the grace and style the models show, even while having a boogie.

Does it make you wish you could go back in time? Tell us what you think on Twitter.

Most popular

  • The Kate Middleton Effect Strikes Again, DVF Dress Sells Out in Eight  …
    The Kate Middleton Effect Strikes Again, DVF Dress Sells Out in Eight  …

    The Kate Middleton effect strikes again. The £292 Diane Von Furstenberg dress that Catherine, The Duchess of Cambridge wore in Australia has sold out online in EIGHT minutes. That’s got to be a record, right? …

  • 15 clever beauty uses for Vaseline
    15 clever beauty uses for Vaseline

    If I had to name one beauty product that I can't live without, Vaseline ranks pretty high on my list. I have tins of the stuff of everywhere including on my desk, in my bag and in the car. Not only is it super cheap but it has endless beauty uses. Want to use yours as a more than just a lip balm? Then check out these top 15 uses for Vaseline. …

  • Kylie Minogue: Vogue Australia's Photoshop Blunder
    Kylie Minogue: Vogue Australia's Photoshop Blunder

    Pint sized beauty Kylie Minogue appears to have received the photoshop treatment on Vogue Australia's May 2014 cover. Her fans are less than impressed. …

  • Lady Gaga's Pre-Photoshopped Versace Campaign Leaked
    Lady Gaga's Pre-Photoshopped Versace Campaign Leaked

    She’s heavily made up at all times. So Lady Gaga can’t be happy today as her unretouched Versace campaign images have been leaked, revealing the star without make-up and before she was heavily airbrushed. …

  • Is A Fringe The New Anti-Aging Treatment?
    Is A Fringe The New Anti-Aging Treatment?

    Sarah Harding recently admitted that her new fringe meant she could hide her wrinkles. And it seems the former Girls Aloud star might be onto something as ‘bangs’ have been labeled the new anti-aging treatment. …

general.png

Who wore their Three Floor jumpsuit best?

Loading...
Poll Choice Options
  • Alesha Dixon
  • Nicole Scherzinger