London Collection Mens: Day 2 #LCM 2014 Roundup

 

In it’s fourth season, London Collections Men (the male equivalent to London Fashion Week), has once again arrived in the capital. For three days, central London will be showcasing the best of British design talent and inviting international buyers, editors, celebrities and bloggers to document the meteoric rise of the menswear fashion industry.

FIND OUT WEAR TO SHOP MENSWEAR FOR GIRLS ON THE HIGH STREET!

With the masculine trend at its height in womenswear fashion, now is the perfect time to look to the boys for inspiration. We sent uber-cool blogger, Sophia from Girl in Menswear to give us a day-by-day lowdown of what's happening on the catwalks...

DAY TWO

HUNTERGATHER
huntergather kickstarted my second day at LCM with leathers, bomber jackets, denim, Creepers shoes and Pollock-like splashes in reds and yellows. David Gandy and Oliver Proudlock were in the crowd as we sipped on freshly brewed coffees this morning. If you've got an inner Gosling (in Drive) in you girls, huntergather are the brand for you!

JAMES LONG
James Long always provides a feast for the eyes, and those of use that braved the downpour were suitably rewarded with a stella show. Quilted padded outerwear, jogging bottoms, leather mesh bomber jackets and polo necks featured heavily. Colours didn't stray from red, blue, white and grey and texture was key. Slicked, blue hair was the beauty trend at James Long. Girls take note, joggers and roll necks are the boyish essentials for this time next year!

COMMON
Swedish brand COMMON brought Scandinavian minimalism fused with London grit to the UK today. Their AW14 collection entitled Tech Noir reaffirmed that waterproof is in fashion, and if you've braved the elements this week you too will agree that a piece of functional outerwear is well worth the investment!

NICOLE FARHI
Nicole Farhi presented an AW14 collection of sumptuous fabrics and relaxed, masculine lines. As noted yesterday, the outerwear trend is oversized. Fluffy and quilted fabrics, cashmere track pants, a beautiful Air Force jacket (this seasons bomber equivalent) and a duck egg blue loosely tailored coat were all garments that us girls can covet!

DUCHAMP
The Duchamp presentation invited us in for a trip to the gentelman's club. As we sipped on gin, the dapper gents played poker and fenced in the most sartorial of suiting.

YMC
The luxe sweatpant was firmly in fashion for the boys for AW13, and lucky for us girls pairing your streamlined joggers with more formal attire is now totally acceptable too. YMC, known for their highly wearable pieces, featured a playful take on the tracksuit trend pairing a sporty aesthetic with smart tailoring. As seen at TOPMAN Design, functional rainwear is having a moment and YMC have partnered with Grunden to create a hooded mac. YMC also confirmed that burnt red is the colour for next season in an otherwise muted palette of  navy and black. Also essential is an oversized backpack for storing all your essentials Girls don't miss the mitten cardigan - super cute!

SUPERDRY
Superdry put on quite the party this evening, and had me feeling rather starstruck! The Made in Chelsea boys were present in abundance, Nick Grimshaw DJd, and front row highlights included Samuel L Jackson, Luke Evans and my new favourite band Early Morning Rebel. The catwalk show featured both womenswear and menswear and consisted of highly wearable and functional pieces amongst slinky mini skirts with dashes of sparkle for the girls. The brands sporty aesthetic was the collections backbone, but for AW14 Superdry have injected a flirty and fun vibe that ventures out of the laid back styling for which they are best known. 

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