The British retailer said that more than 70pc of its customers struggle with foreign names of hot drinks, so it decided to get back to basics.
A caffe latte is now called a "really, really milky coffee", while a cappuccino has become a "frothy coffee", and a caffe mocha has been changed to a "chocolate flavoured coffee". Black coffee has been replaced with "simple coffee, with or without milk", while an espresso is labelled "a shot of strong coffee".
But Debenhams hasn't just stopped at its types of coffees. Instead of the tall, grande or venti sizes favoured by big-name shops such as Starbucks (NasdaqGS: SBUX - news) , customers in Debenhams can now simply ask for a cup or mug.
John Baker, director of food services at Debenhams says: “We’re trialling a redesign of our coffee menu in Oxford Street so shoppers spend less time playing coffee Cluedo and more time enjoying their favourite drink.”
Do you struggle with coffee names?