When Kim Kardashian gave birth to her daughter North West she sparked yet another trend that has made it’s way across the pond from the US – push presents.
The reality star was reportedly presented with a £500,000 diamond ring by her partner Kanye West as a push present – a gift given by fathers to new mums who have just given birth.
While half a million pounds is a little excessive for a ‘Thank You’ gift, the trend has found its way over to the UK with 43 per cent of British mothers expecting a push present.
As a result Brits are now spending £109 million on these trinkets each year, with the average push present costing £129.83.
The news comes not long after it was revealed that expectant mum Kate Middleton is having a baby shower, another US craze that has taken hold in the UK.
According to a survey of 1500 new mums by Vouchercodes.co.uk, 1 in 10 women believe they deserve a token for giving birth and given the choice they’d opt for a diamond ring.
But charm bracelets, designer handbags and spa trips would also do the job.
And before you eagle-eyed sticklers point it out, no you don’t have to physically ‘push’ your baby out to get a present.
Ladies that gave birth via caesarean, surrogate or adopted their baby are also at the receiving end of these sentimental gifts.
Nicole Kidman was reportedly given a diamond cross necklace worth $120,000 by husband Keith Urban after their second daughter Faith was born via surrogate in 2010.
Unsurprisingly the phenomenon began with celebrities receiving lavish tokens just after the birth of their babies, from Katie Holmes’ gold Cartier bracelet to Jennifer Lopez’s $2.5 million diamond earrings.
But not all new mums are expecting jewels from Tiffany.
Thirty seven per cent of women would be happy with a bunch of flowers while 29 per cent say they don’t even want a push present - having a brand new baby is enough of a gift.