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John Lewis Christmas Advert 2014 Stars Adorable #MontyThePenguin

The obligatory heart-string tugging TV commercial for the department store is out and predictably everyone has fallen in love with the CGI penguin

It looks like John Lewis has done it again, winning over the Internet, nay the world, with its latest heartwarming Christmas advert.

Starring Monty the penguin (who predictably trended on Twitter with #montythepenguin on the day of release), the ad depicts the friendship of a little boy and his pet bird, who becomes lonely because he doesn't have a mate to the tune of John Lennon's 'Real Love' sung by Tom Odell

But when Christmas rolls around, what do you think is under the tree for little Monty? (She's called Mabel by the way.)

Of course there's a cute twist at the end which should squeeze the tears out if you're feeling emotional.

Twitter was all a flutter this morning with those who've been sobbing into their plush toys at 9am, and John Lewis is already set to capitalise on the popularity of the ad with a variety of Monty-related paraphenalia.

Monty cufflinks (John Lewis)
Monty cufflinks (John Lewis)

Happy Christmas.

Want to relive last year's ad? See below!