Holly Willoughby debuts a glamorous 10th fashion collection for Very.co.uk

Fearne Cotton’s best mate models her new SS13 range for online retailer, which she describes as 'cute, girly and sophisticated'

Holly Willoughby showed off her killer curves in new shots from her latest fashion collection for online retailer Very.co.uk.

The This Morning presenter wowed in a set of glamorous images showcasing some of the new pieces, designed to flatter curves.

Holly Willoughby dons a red dress for her Very.co.uk campaign © Very.co.ukThe mum-of-two looks stunning in a short red dress, showcasing not only design but also killer thighs and toned arms in the shot.

“Holly designs with curvy women in mind,” says Julie Donnelly, Head of Womenswear Buying at Very.co.uk.

[Related: Holly Willoughby voted the most desirable woman by UK men]

“She knows what works for her and brings this experience into her designs.

“Her attention to shape ensures that her pieces are comfortable and flattering and this is what makes her collection so popular.”

Holly Willoughby shows off her legs in this beige pencil dress © Very.co.ukIn another shot for Holly’s SS13 collection, the former Pretty Polly model dons a beige, knee-length pencil dress with ruffle detail, which she teams with a pair of red court shoes.

 [Related: Holly Willoughby tweets make-up free bathroom snap]

“Hi everyone, hope you love my brand new collection. It's cute, girly and definitely sophisticated - the perfect mix I reckon!” Holly writes on the Very.co.uk website.

“I love getting dressed up and I think every woman deserves a bit of glamour in her life,” she added.

Holly Willoughby sports a coral maxi dress in one of the images from the collection © Very.co.ukHolly’s SS13 collection for Very.co.uk is a mix of block colours, pastels and nudes, with prices starting at £25.

Our top pick is this mint coloured tea dress that would add curves to boyish figures but, with its attached belt, would flatter larger figures too.

Holly Willoughby's mint tea dress is one of our favourites from the collection © Very.co.ukWill you be shopping Holly’s new collection for Very.co.uk? Let us know over on Twitter.