H&M joining forces with Isabel Marant for Winter 2013

Fashion store H&M has announced Isabel Marant as its latest collaboration.

The Parisian designer will work with the high street retailer to create a ‘wardrobe of must-have pieces’ to launch in November.

For H&M, the 46-year-old will design a line of clothes and accessories for women and teenagers in her signature laid-back style.

In a first for designer collaborations with the Swedish retailer, she’ll also create a mens' line too.

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“I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy,” said Marant in a statement.

“The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”

H&M described Isabel Marant’s style as ‘effortless and urban’ that makes her very ‘contemporary.’

Creative Director of the eponymous French fashion label, Isabel epitomises French chic and single-handedly spawned the famous trainer wedge.

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Her Parisian label boasts Sienna Miller and Rachel Weisz as fans and shows at Paris Fashion Week, the home of Haute Couture.

The Isabel Marant for H&M collaboration will drop in 250 stores and online on the 14th November 2013.

Previous H&M designer collections, including Stella McCartney, Versace and Maison Martin Margiela, have sold out in hours with customers queuing around the store to get their hands on the limited edition pieces.

Will you be shopping the H&M and Isabel Marant collection? Let us know over on Twitter now.