Gwyneth Paltrow Plays 'The Writer' In First Look Of Her Max Factor Campaign

Gwyneth Paltrow Plays 'The Writer' In First Look Of Her Max Factor Campaign

Back in September we reported that Gwyneth Paltrow was starring in a Max Factor beauty campaign and now we have a sneak peak of the first look from her campaign and yep, she looks better than ever.

The campaign has seven looks, each reflecting a different aspect of Gwyneth and there are LOTS of aspects to Gwyn's goop-tastic life. She has one Oscar, one cookery book, one uber successful blog, two children, a rockstar husband and hundreds of leading lady roles.

As Pat McGrath, Max Factor’s Global Creative Design Director explains: “I tasked eleven of our national make-up artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play – model, actress, mother, singer...” Gwynnie will play seven of these different characters throughout the year-long campaign.

For the first look Gwyneth plays 'The Writer' and she explains in the video: "The writer persona is kind of me going into town for a lunch in London, a meeting or going to a friend's house for dinner. It’s me when I’m most myself, doing something creative. Having a look that says confidence, creativity, but is still very much who I am."

Gwyn 'The Writer' looks simple but glamorous in a white tuxedo blazer, with loose waves, and natural makeup. Grazia favourite, Max Factor makeup artist Mel Arter said: "This is a great look for a work environment because I don’t think you ever want anything to take over too much, so the point here is to lightly define features." 

Anyone else craving a Goop makeover? Watch the behind the scenes video below:



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