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Costly Comme Des Garçons Perfume Includes Notes Of 'Pollution'

Because everyone wants to smell like a carbon emission.

Why smell like roses when you could pay top dollar to give off a whiff of truck exhaust?

That seems to be the message behind Japanese fashion brand Comme Des Garçons' new perfume.

The fragrance, which launches this Spring 2014, was inspired by the Serpentine Galleries in London's Kensington Gardens.

According to Christian Astuguevieille, creative director of Comme Des Garçons (CDG), the brand wanted to create a "London specific" scent, "with the circulation of its traffic and its air."

In other words, he wants you to smell like smog.

And in order to create this air of smogginess, the clever fragrance chefs over at CDG have found a way to make "pollution" an actual ingredient.

They've added "benzoin", "ozone" and "gaïac wood" to the pot, to give it that "just went for a jog in an inner-city park" effect.

Hmm.

The aim seems to have been to avoid making another floral perfume, so that the scent would be a more realistic representation of the place that inspired it.

Seeing as they picked Kensington Gardens, though, which is full of flowers, this seems a little off the mark.

Anyway, if you fancy dousing yourself in a bit of London's finest impurities, then you'll soon be able to pick up a Tracy Emin designed bottle of 'Serpentine' for the bargain price of £56.

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You'd be mad not to, right?

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