Cara Delevingne is the new face of Pepe Jeans London

Vogue UK March cover star fronts SS13 campaign with Mia Goth and Jeremy Young

Cara Delevingne is fast becoming the model of the moment.

Not content with fronting DKNY’s summer campaign and walking the Chanel Haute Couture catwalk in Paris, she’s now been named as the face of Pepe Jeans London.

Cara Delevingne follows in the footsteps of Alexa Chung and Sienna Miller © Pepe Jeans LondonThe 20-year-old British model fronts the brand’s SS13 campaign alongside British models Mia Goth and Jeremy Young.

Cara Delevingne follows in the footsteps of seasoned models Alexa Chung and Sienna Miller, who have both been the face of Pepe Jeans.

[Related: Cara Delevingne for Pepe Jeans London in pictures]

“I'm very happy to be part of the team, considering the line-up before me,” she told Vogue.

“Alexa and Sienna are also great friends of mine.”

Cara Delevingne recently revealed she can't live without her skinny jeans © Pepe Jeans LondonIn the shots for the brand’s SS13 campaign, Cara is seen sporting classic British fashion including a bleach-wash denim jacket and Union Jack printed jeans.

In another image for Pepe Jeans, she’s rocking the double denim trend in a pair of bleached skinny jeans and plain white tee.

[Related: Cara Delevingne lands first British Vogue cover]

Cara also wears a bright pink t-shirt with Marilyn Monroe’s face on the front, which has been styled with a pair of grey and pink printed jeans.

Despite the laid-back look of the images, the model always wears the outfits with a pair of killer heels – not that she needs the extra height.

Cara Delevingne and the Pepe Jeans models show off graphic prints and colour-pop tees © Pepe Jeans LondonWill you be shopping Pepe Jeans’ new collection? Let us know over on Twitter now.