Welsh Bus Company Forced To Pull ‘Sexist’ Ad

You have to wonder how these ads make it past the ideas stage.

A Welsh bus company has been labeled sexist after unveiling an ad for a new service in Cardiff.

N.A.T Group emblazoned the back of its fleet of buses with a picture of a topless woman holding a sign saying: “Ride Me All Day For £3”

The ad sparked outrage on Twitter, with dozens of users pointing out how out of touch the company was.

Some users pointed out the disturbing irony of pasting naked images of women alongside suggestive captions on buses that many female passengers use to protect themselves from sexual assault.

Just two hours after the offending ads were spotted by the Everyday Sexism Twitter account, N.A.T Group released a statement saying the ads would be taken off the buses within 24 hours.

“In view of the reaction to our bus advertising today we wish to set out our position:

Firstly we have stated that our objectives have been to make catching the bus attractive to the younger generation. We therefore developed an internal advertising campaign featuring males and females to hold boards to promote the cost of our daily tickets.

The slogan of ‘ride me all day for £3’ whilst being a little tongue in cheek was in no way intended to cause offence to either men or women and, if the advert has done so then we apologise unreservedly.

There has certainly been no intention to objectify either men or women. Given the volume of negativity received we have decided to remove the pictures from the back of the buses within the next twenty-four hours.”

Do you think the ad is sexist? Is the company right to take it down? Let us know what you think on Twitter.

[Unpopular Opinion: Those Protein World Ads Are Not That Bad]

[Everyday Sexism: Do We Still Need Feminism?]