The Dress Turned Into A Powerful Domestic Violence Awareness Ad

We might have all just about calmed down after the universal disconnect over the colour of a dress posted online, but it's back, and this time it's for a reason.

The Salvation Army in South Africa have used the disconnect between whether the dress is white and gold or black and blue to make a hard-hitting point about domestic violence - a major problem in the country.

It tweeted this picture of a model wearing a white and gold version of the dress (we think) - covered in bruises, with the sobering phrase: 'Why is it so hard to see black and blue?'.

The text continues: "The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women."

A second poster focused on the dress as white and gold, with additional information on what to do if you're affected (in South Africa).

Domestic violence is a major problem in South Africa but in the UK one in four women are victims. Many find it impossible to report their abusers and suffer in silence. The poster expands on the idea that these victims' fights often go unnoticed even by those close to them.

The original meme caused a furore as some people claimed to see it as a white and gold garment, while others were convinced it was black and blue. (The original dress was apparently black and blue).

The powerful spin is already gaining traction on Twitter and here's hoping might have an impact where other campaigns have failed. Such is the power of #thedress.

[The Superbowl's Anti Domestic Voilence Ad: Is It Enough?]

[Why We See #thedress Differently: Science!]