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Pour It Up: Why Alcohol Makes You More Attractive

New research claims reverse beer goggles exist but they only work after one drink

Most of us need a bit of Dutch courage when we go out on the pull or on a first date but thanks to a new study we can now justify that large glass of wine.

'What do you mean I can only have one glass?' [Rex]
'What do you mean I can only have one glass?' [Rex]


Research has found that having one alcoholic drink can actually make you more attractive to others even if the other person is sober.

The reverse beer goggles mean that mildly intoxicated people seem hotter but any more than that first glass and the effects wear off.

The small study conducted at the University of Bristol, photographed the faces of 40 students at three stages: before they had a drink, after one alcoholic drink and after a second alcoholic drink.

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Their pictures were then rated for attractiveness by a separate group of students.

The images taken after one alcoholic drink were seen as more appealing than either of the other pictures.

Scientists aren’t sure what exactly causes this attraction but have pointed to the side-effects of alcohol consumption including muscle relaxation, rosy cheeks and pupil dilation.

According to the study’s senior researcher Marcus Munafò: “That obviously doesn't mean that alcohol is healthy. What it means is that alcohol is sort of hijacking that mechanism, or promoting the aspects of facial features that we regard as attractive for other reasons.”

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Unfortunately, the team admitted that these results were probably down to the lab setting – in the real world, if your prospective mate is also drinking then it probably doesn’t matter how many drinks you have.

Have you ever reaped the benefits of reverse beer goggles? Let us know in the comments below!

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