Jeans For Genes: John Barrowman's Rear Of The Year Shoot Is The Only Denim You Need

Tell him he's got a nice bum, stick him in a pair of jeans and aim the camera at him: What could possibly go wrong?

Today is Jeans For Genes Day - a charitable excuse to dress down for the day and raise money for Genetic Disorders UK.

Every year plenty of celebs don their denims to support the great cause, which helps families affected by genetic disorders and raises awareness in schools of the difficulties these children experience.

Celebrity jeans wearers Sam Faiers and Michelle Keegan (J4G)
Celebrity jeans wearers Sam Faiers and Michelle Keegan (J4G)

Obviously the money-raising side is important, but the day has also become a national appreciation of the excellent leg-wear itself.

And in that spirit we went in search of the best denim moments ever.

Shobna Gulati and John Barrowman celebrate winning Wizard Jeans 'Rear of the Year' competition in 2012 (REX)
Shobna Gulati and John Barrowman celebrate winning Wizard Jeans 'Rear of the Year' competition in 2012 (REX)

But got rather distracted by the rediscovery of this incredible photoshoot with John Barrowman, who won Rear of the Year in 2012, along with Shobna Gulati.

He got a little carried away shall we say... And it's the only denim you really need to see today.

John shows off his bum (REX)
John shows off his bum (REX)

It all start off like a regular Rear of the Year photoshoot, on a grey day somewhere high up in London.

He was really enjoying himself.

He even gave his fellow winner Shobna a pat on the bum.

He started to get a little over-excited when It was discovered that there was a fountain to play in!

And then it all got a bit silly...

You are most welcome.

Happy Jeans for Genes Day!