#AskHerMore: Red Carpet Presenters Encouraged To Ask Female Celebs Interesting Questions

You'd think it would be part of the job description - if you're interviewing on the red carpet, make the questions interesting. Standard.

But if you've tuned into any of the big Hollywood events in the past few years you'd be forgiven for having a snooze when any of the women take the mic - not because they're boring but because the questions are so bad.

How often have you tuned into the pre-show red carpet coverage only to come away with the knowledge that Zooey Deschanel has lovely sparkly nails and Kate Hudson's dress was designed by Atelier Versace?

Enter #AskHerMore, a new campaign that aims to badger presenters and reporters to interview women using sensible, interesting questions that go beyond what clothes they're wearing.

Cate Blanchett called bull**** on E!'s 'glam cam' at the SAG Awards in January.

But from Kelly Osbourne bleating on about how fabrics and colours 'work' or 'don't work' on Fashion Police to the superficial cry 'who are you wearing?' barked at women at every awards do - we're all a bit tired of talented stars being reduced to little more than mannequins.

Pretty Dresses

Award ceremonies are a chance for everyone to dress up, look incredible and give us a taste of the glamorous, fashionable world of the Hollywood high class. And we'll be the first to admit that we love checking out all the dresses and beauty looks the next day.

But when we've got three minutes with an intelligent, eloquent, influential woman, do we really want to hear a promotional blurb for the fashion designers who've dressed her for the evening?

Well no, not really.

We'd rather hear about how she feels about the role she's up for an award for, say. Lena Dunham's thoughts on her new book are probably going to be more useful than who's designed her shoes. And why not give Amy Poehler the chance to give her tips on how to empower young girls, or just be funny, because that's what she's famous for? We can find out who drew her dress later.

The Representation Project encouraged Twitter users to tweet at presenters at the recent Emmy's to ask them to #askhermore. It even gave a cheat sheet with their Twitter handles so people could get in touch direct.

And it really caught on.

Browsing the hashtag it's infuriating to see just how often female celebrities are brushed aside with dull questions regarding their appearance. But it's encouraging to see how many people have noticed this happening and are demanding an end to it.

Perhaps mani cam and glam cam will soon be laughed at as superficial throwbacks to an age where what women wore was more interesting than what they did.

Here's hoping, anyway.

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