Victoria's Secret 'Perfect Body' Campaign Branded 'Offensive' And 'Shaming'

Victoria's Secret have a lot to answer for today.

The underwear brand isn't exactly known for employing "natural" or even "realistic" models in their campaigns.

In fact, they are renowned for snaring some of the most unimaginably beautiful supermodels on the planet - everyone from Adriana Lima to Gisele.

And while it is, of course, understandbale that they would want to use these total stunners to front their campaigns, there is something a little bit unsettling about the slogan they've chosen to put along side them in this latest set of adverts.

"The Perfect Body"

Presumably their new campaign's "perfect body" slogan is designed to emphasise the perfect fit of the push-up bras in the collection.

However, this deosn't necessarily come across.

The large slogan, sitting in the middle of the advert, across the bodies of the supermodel ambassadors, makes it appear that Victoria's Secret are championing the extremely slim - 0 per cent body fat - figure as the ideal.

And this is what people are very upset about.

Petition to Remove

Three UK based women - Frances Black and Gabriella Kountourides and Laura Ferris - have created a Change.org petition to prompt Victoria's Secret to apologise and alter their campaign.

“Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies, in the hope that they will spend money on products that will supposedly make them happier and more beautiful,” the women explained.

So pushing a diet and a push-up bra as the solution to body insecurities probably isn't the most responsible message?

Not The First Time

This isn't the first time Victoria's Secret have come under fire for the ethics behind their advertising campaigns.

While most of us understand that the 5'11', size 0 supermodel body will always be celebrated (and most of us love watching the glittery spectacle that is the annual VS runway show), the brand's campaigns do sometimes hit a bad note.

In September 2013, Victoria's Secret came under fire for putting out an advert that seemed to look suspiciously like Dove's 'Real Beauty' campaign.

Only, while the Dove adverts were designed to celebrate "normal", natural figures, the Victoria's Secret shot is a striking contrast.

["It's So Cool You Don't Care What people Think" - And Other Body Shaming Insults]

[Stella McCartney Comes Under Fire For Shockingly Thin Model]

So, what do you think? Are Victoria's Secret body shaming real women? Let us know in the comments!