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For Love And Lemons: The Affordable ‘It’ Label The Celebrities Are Going Crazy For

Kim Kardashian, Kelly Brook and Ellie Goulding are all raving about the LA-based boho fashion label – and it’s also not totally out of our price range…

Every now and then, a fashion brand comes along that gets EVERYONE talking.

From Paper London to Self Portrait and Cushnie et Ochs to Atsuko Kudo, we’re talking brands that are edgy enough to win over the stylists but mainstream enough to get the shoppers spending.

And that brand right now is For Love And Lemons – an LA-based label synonymous with boho style, intricate embellishments, custom-made lace and delicate, floral embroidery.

Celebrities in For Love And Lemons - the new 'It' label [Rex/Yahoo Lifestyle/Instagram]
Celebrities in For Love And Lemons - the new 'It' label [Rex/Yahoo Lifestyle/Instagram]

You might not recognise the name but you’ll be familiar with some of the stars who have been spotted wearing it - a list that includes Kim Kardashian, Kelly Brook and Ellie Goulding (to name a few).

So what is this ‘It’ label and what’s all the fuss about?

A Little About The Brand

For Love And Lemons was created by besties Gillian Rose Kern and Laura Hall in their hometown of Jackson Hole, Wyoming (they’re both now designers and owners of the brand).

The pair made their first ready-to-wear collection in their town before moving to LA, where they have a design studio and production line.

After moving, the brand expanded to become more of a lifestyle label incorporating knitwear and lingerie (and all the pieces are now made in the city’s Arts District).

The quirky name? Well, in an interview with Racked.com, the pair revealed that they used to have lemonade stands as teens ‘so we joke that we have been in business since the lemon days. And we are best friends, so we also do it for the love!’

Cult Celebrity Following

One of the main reasons why the brand has blown up in recent years is because of its HUGE celebrity following.

And you don’t get much bigger than reality star Kim Kardashian. The 34-year-old was last night papped wearing the For Love And Lemons Lace Bodysuit, teamed with black high-waisted trousers and luxe blazer, for dinner out with Kanye West. Expect it to sell out – FAST.

Kim Kardashian was spotted in the Lace Bodysuit last night [Rex]
Kim Kardashian was spotted in the Lace Bodysuit last night [Rex]

And then there’s her 17-year-old sister Kylie Jenner, who shared photos of her Coachella outfits on Instagram. She was, of course, wearing the boho brand – more specifically, its Bondage Bra and Sweet Heart Hi Waist Panty.

Kylie Jenner wore these £45 knickers as shorts to Coachella [Instagram]
Kylie Jenner wore these £45 knickers as shorts to Coachella [Instagram]
Kylie Jenner wore the brand's undergarments beneath her sheer jumpsuit [Instagram]
Kylie Jenner wore the brand's undergarments beneath her sheer jumpsuit [Instagram]

Also partying at #Chella was former British actress-turned-model Kelly Brook, who turned heads in a sheer For Love And Lemons dress with red embroidery detail and scoop-back design.

Kelly Brook wore the £250 maxi dress to Coachella [Instagram]
Kelly Brook wore the £250 maxi dress to Coachella [Instagram]
Kelly Brook flaunted her incredible body in the red embroided maxi dress [Instagram]
Kelly Brook flaunted her incredible body in the red embroided maxi dress [Instagram]
The 'One Big Happy' star looked AMAZING in the plunging design [Instagram]
The 'One Big Happy' star looked AMAZING in the plunging design [Instagram]

Earlier this year, she shared some behind-the-scenes snaps of her trying on outfits in the brand’s LA design studio, which no doubt helped to boost the brand’s social-media success (they currently have 1.2 million followers on Instagram, FYI).

Kelly shared a behind-the-scenes snap earlier this year of her potential Coachella outfits [Instagram]
Kelly shared a behind-the-scenes snap earlier this year of her potential Coachella outfits [Instagram]

Taylor Swift was also spotted wearing the brand’s Guava Top and Skirt at her BFF Abigail’s birthday party, while singer Ellie Goulding was lucky enough to visit the brand’s LA studio in Feburary where she donned a number of outfits including the Lacey Dreams Top and She’s A Knockout Bra.

Singer Taylor Swift wore the Guava Top and Skirt to BFF Abigail's birthday party [Instagram]
Singer Taylor Swift wore the Guava Top and Skirt to BFF Abigail's birthday party [Instagram]
Ellie Goulding, wearing the Lacey Dreams Top, at the brand's LA studio in Feb [Instagram]
Ellie Goulding, wearing the Lacey Dreams Top, at the brand's LA studio in Feb [Instagram]
Ellie was also snapped wearing the She's A Knockout bra [Instagram]
Ellie was also snapped wearing the She's A Knockout bra [Instagram]

But a certain few reality stars picked up on the brand’s success before it skyrocketed – namely Lauren Pope, Sam Faiers and Jess Wright, who were all pictured in the brand in 2014.

TOWIE stars Sam Faiers and Jessica Wright were spotted in the label last year [Rex]
TOWIE stars Sam Faiers and Jessica Wright were spotted in the label last year [Rex]

Stealing Their Style



So the brand currently isn’t available on the high-street in the UK, but it is stocked online at SpottedOnCeleb.com.

Prices start at £45 for the Sweatheart High Waist Panty (the ones which Kylie Jenner wore at Coachella) and the underwired bras (seen last night on Kim K) are priced around £80-90 each.

You’re going to have to fork out a lot more for the brand’s famous dresses, which are about £180-£200.

The most expensive pieces on the website are the maxi dresses (including the one Kelly Brook wore to Coachella), which are £250.00.

Will you be snapping any of it up?

[Kim K and Rita Ora in matching Atsuko Kudo]

[Kim Kardashian outshined by Emma Watson on red carpet]