Guilt Free AND Beauty Full: The Sexy Organic Skincare Brand You Need In Your Regime

We may be used to opting for organic items in our weekly shop.

But when it comes to the outside of our bodies, most of us are still washing chemicals through our hair and slathering them onto our skin.

Whether unconsciously or consciously, we opt for those beautifully packaged brands with names we (think) we can trust.

In reality you could argue that what our pores really need is to be fondled by pure products based on plants that remind the skin of its natural function, instead of toxins which disguise the issues.

But those types of products are never REALLY that sexy are they?

Step forward Absolution, an organic skincare range from France which is attempting to be both 'saintly' and chic. And if anyone is to do it, it's the French. Here's the low-down:

THE NAME

Absolution - chosen for the dictionary definition 'Release from guilt, obligation or punishment'. AMEN.

THE LOOK

Stylish monochrome designs cover smooth plastic recycled bottles. You'll actually want to put them on display in your living room rather than keeping them locked in the bathroom cabinet they look that good.

THE FRAGRANCE

Rooted in plants, Absolution smells like freshly cut grass, like lying in a meadow on a summer's day, like rolling around in hay with someone you love. It's an uplifiting and energising fragrance with a deep calm scent from within.

THE BRAND

Launched in 2009, the range is available in 22 countries, in very specific and hand-picked shops. They credit themselves as the first "bespoke" Organic skincare brand.

THE 'BESPOKE' BIT

The products are built around a "customizable" concept - based on the idea that the skin is an eco-system with constantly changing needs. Customers are encouraged to mix and match products to adapt to different dermalogical issues on as regularly as a daily basis.

THE PRODUCTS

Containing a cocktail of organic plants, wild flowers, vitamins and minerals, the creams are designed to fight anti-aging and oxidation of cells. The idea is that they restore and preserve the eco-system of the skin to achieve balance and harmony. Free from synthetic fragrance, parabens, detergents and synthentic colours - and not tested on animals - the range includes the basics like cleansing solution and body lotion as well as other more tailored items like day and night oil, 8-hour moisturising and antioxidant serum and radiance booster serum.

THE COOL KIDS

Absolution has partnered with France's hippest chain of hotels - Mama Shelter. The Paris branch is the capital's answer to London's Shoreditch house with exposed brickwork, avant garde furniture and a steady stream of achingly hipster visitors. The hotel commissioned its own monochrome packaging with slogans like 'Mama says it's totally natural' and 'Mama wants best for you' to align with the natural ethos of the brand.

THE FACE

The extremely smart and effortlessly chic Isabelle Carron, who created it as a hobby and a "bit of fun" back when she was running an advertising agency (how hard can it be to launch a product she asked herself? Quite hard it turns out). The mum-of-four lives and breathes the brand and says customers describe a certain magic they can't put their finger on (let's called it a 'a je ne sais quoi'). She talks about wanting to make people more beautiful than before with her products and treatments - and giving them both an immediate and a longterm effect. 

THE PROOF

An Absolution facial at L'Echappee spa in Paris was much more than just a facial. The very talented therapist used a mixture of massage, layer upon layer of treatments and an envigorating mask to leave me in a relaxed but energised statem smelling of lush green fields. My skin was left feeling dewy and soft - my mind cleansed too.

FINAL WORD

A breath of fresh air in the skincare world. Who knew being so 'good' could be so enjoyable?

Try it for yourself at the Absolution shop here