Alexa Chung and Little Mix's Perrie Edwards are ahead of the fashion pack with their new pink hair styles.
Alexa, 29, sometime-TV presenter and FROW stalwart, showed off hot pink streaks in a self-portrait on Instagram this week.
Fellow fun hair fan Perrie Edwards, 19, also took to social media to show of her new hair - which has gone from purple to dip-dye pink.
The singer tweeted: "Fancied a bit of a change... Nice Ultra brights, shocking pink dip dye! #candyflosshair Perrie <3"
After Helen Mirren, 67 proved you're never too old to have pink hair at the BAFTAs, it seems there's a definite trend for colourful barnets, with Alison Flannigan and Lauren Conrad also sporting bubblegum hued hair.
And hairstylist Errol Douglas MBE thinks we should follow suit:
"Pink says fun, bold, and a huge 'why not?'," Errol tells us. "Its popularity I think comes from the desire to reflect a lighter attitude. Dame Helen took a bold chance at the BAFTAs - it paid off!
"It worked because it was mixed with a longer execution of the pixie cut and the soft baby pink flattered her skin tone. To avoid any harshness that can strip older skin of glow is a wearable choice when choosing from a pop colour spectrum, the softer pinks."
"Naturally younger skin can really experiment with bold block hues in the pink for that almost doll-like/HariJuku vibe.
"Pink can be worn at any age, it's picking the right tone. As they usually rinse out after a few washes and fades incrementally with each wash, it also gives a little variety on the look on its way out."
[Related: Essential rules for coloured hair]
Errol also explained that pink hair needed to be treated with care as with any coloured hair. He recommends:
"The key to protecting hair condition is long term investment in hair health with a weekly hydrating routine – a Moroccanoil Hydrating Mask Light will infuse hydration without weight or residue.
Similarly Moroccanoil Treatment Oil not only hydrates, but it helps seal the colour so that a pop colour really has that light reflecting shine rather than a dull "coloured" finish."
Are you feeling inspired to go pink? Tweet us your snaps!