For the couple who has everything, the latest must-have gift according to the New York Times, is to trend on Twitter.
A keen groomsman in the US started the craze by successfully getting the hashtag #massewedding to trend on the social media site.
[Related: Alternative wedding gift lists]
Ed Dale Jr,25, dreamed up the idea while on his childhood friend Bryan Masse’s stag do. He asked all the wedding guests and well wishers not in attendance, as well as celebrities including Kim Kardashian (who didn’t manage a retweet!) to tweet using the hashtag until it hit the trends list.
Bryan, 25, branded the gift “just supercool”, adding, “I’m a pretty chill person and if anything huge happens I try to downplay it. When the photographer told us I actually hugged Ed and we all stood up and cheered.”
Ed explained that he wanted to do something “once-in-a-lifestyle special” for his friend as he wed bride Jill Solilak in Winnipeg, Manitoba.
International wedding trending has only been seen by royal couple Wills and Kate, but locally it’s much more achievable, and tech-savvy couples are increasingly sticking it on their wish lists.
Call outs on Twitter are on the rise and a number of other couples have followed the Masses onto the trends list.
A pair from New York were surprised to discover their social media moment, but when their unexpected hashtag #vothwedding made the list, Gretchen and Bill Voth were delighted.
“We had nothing to do with its initiation or even feeding the beast,” said Gretchen, 31. “We got to sit back and watch the public display of love.”
She added that the trend “was one of the best, most unique gifts our friends could give us.”