UPDATE: We tracked down the lovely David Neville and Marcus Wainright of Rag & Bone to chat about their latest campaign featuring Kate Moss (below.)
“Kate’s got this effortless quality about her – in her personal style and her attitude – and that is something that really resonates with us as a brand,“ Marcus told us. “As English guys, casting an iconic British beauty was also a nod to our heritage. Although we are essentially a New York brand, our English roots have always influenced our aesthetic,” added David.
“For SS 2013, we thought it would be fun to shoot in a remote village in the Cotswolds as it’s such a marked contrast to our first campaign which was shot on a deserted street in Kentish Town. Kate obviously knows the area well too." Explains Marcus, "The styling for our SS 2013 campaign is rooted in key runway looks. The looks were based on classic rag & bone styles like the leather motorcycle jacket, leather pants and classic tailoring and shirting, and were also reflective of the core colors of the collection.”
Kate Moss is on a role! Givenchy, Versace, Stuart Weitzman… Mossy has already secured some pretty major campaigns for the new spring summer season, but she’s just added another extra-cool name to her growing client list for 2013: Rag & Bone.
This pairing makes for the second time that the Brit-boys-stateside – that’s fashion pals David Neville and Marcus Wainwright who developed their cult denim label to full-on catwalk status – have used our country’s most recognisable cheekbones and shaggy blonde ‘do. In contrast to last season’s urban London setting and tough leathers, black denim and kick-ass ankle boots (surely in celebration of opening their first UK store on Sloane Square last year), this new shoot lensed by Alasdair McLellan reflects the new sporty and lighter mood of the designers’ offering for spring.
So what happens if you ditch the streets of our fair capital? The Cotswolds! AKA Kate Moss’ weekend home-from-home. Did their fine muse recommend such a location? And just how were they so jammy to have such wonderful weather? “We shot our first campaign on a deserted North London street so thought it would be an interesting contrast to follow up in a remote English village, which Kate happens to have an affinity for. It was also a fun play on our British heritage,” Says Marcus. Being a semi-local, La Moss must’ve had a fabulous time introducing the duo to her beloved rural retreat; and guessing by those smiles she so easily cracked, we reckon it was a right ol’ countryside romp.
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