The Prince George Effect: Childrenswear Sales Soar Thanks To Super Stylish Royal

There was a time when everything Kate Middleton touch turned to gold.

But now it’s all about her toddler son, Prince George, as fans are eager to steal a piece of the toddler’s style.

We take a look back at the most popular pieces that the future King has worn over the past two years…

Aden + Anais Cloth, One Day Old

HRH Prince George was a trend-setter from his first ever public appearance. The £12 Sweet Bird Print swaddle cloth, which is included within a pack of four, sold out after the Prince was first pictured wrapped in it after leaving the Lindo Wing with his parents.

My1stYears Personalised Jumper, Seven Months Old

The £25 personalised baby blue jumper that George was pictured in for a special Mother’s Day portrait sold out immediately online, with the brand admitting they saw an ‘instant and unexpected increase in demand’ for the product after the picture was released.

Les Petites Abeilles Romper Suit, Eight Months Old

This £60 nautical-inspired romper was a style success, with the brand referencing the young Prince on its website – ‘as worn by british Prince George at his recent visit to Australia [sic]’ – before receiving orders from all over the world.

Kids Kangaroo Backpack, Eight Months Old

Prince George helped shift 1,000 units of this charity rucksack in two days after dad Prince William was spotted carrying it on the tarmac at an Aussie airport.

Rachel Riley Smocked Romper, Eight Months Old

For his New Zealand playdate with mum Kate Middleton, the toddler donned a £77 romper suit with a sailboat design, which sold out in smaller sizes soon after the prince wore it.

Neck And Neck Dungarees, 11 Months Old

HRH was snapped wearing these £39.99 dungarees when he took his first steps at the polo in 2014 – so it’s no surprise they sold out less than 24 hours later, as well as the coral and denim versions.
    
Cath Kidston Tank Top and Amaia Kids Shorts, 16 Months Old

In three Christmas pictures that were released by his royal folks, George donned a £25 knitted tank top and corduroy shorts. The Cath Kidston tank top sold out instantly, with buyers forking out hundreds on eBay, before being re-stocked.

Amaia Kids Cardigan, 22 Months Old

The knitted blue cardie that Prince George wore to meet little sister Princess Charlotte sold out within hours online, and took ten days to be re-stocked. He also wore matching Amaia socks, so the brands must be super-chuffed.

Rachel Riley Top And Shorts, 23 Months Old

For his first official photos with newborn Princess Charlotte, George donned a £59 shorts and shirt set from the designer, which featured blue piping and neat buttons, which are bound to sell out.

Kids Crocband Crocs and Olivier Cardigan, 23 Months Old

Prince George did the unthinkable and made Crocs cool! For a trip to the polo to cheer on dad Wills, the toddler sported a pair of £26.99 Crocs (which sold out in smaller sizes within a couple of hours) and a £64 button-up cardigan. Snap it up while you can!

[Princess Charlotte And Prince George Photos: What The Royal Siblings Are Wearing]

[Prince George: Style In Photos]