How To Create Side Swept Hairstyles – AW12
Giving curls and waves a fresh twist; the hair gurus behind PPQ’s voluminous style updated the side swept look seasonally with a side parting and long fringe brushed to one side. Adding a slick of red lipstick and stencilling on a beauty spot, the look was decidedly gamine. Gareth Williams, stylist for Headmasters Pro Session Team, explains that prepping hair with the correct products is key to nailing the look and ensuring your style stays the day.
‘After washing your hair, blast it with your hair dryer until it's 70% dry. The key to making this look last is all in the prep, so use Headmasters Colour Brilliance Super Smooth Blow-Dry Cream (4.99) on the mid-lengths and ends and spritz with L’Oreal Professionnel Tecni Art Pli Thermo-Fixing Spray (£9.45) before the final blow-drying.’
‘Pay particular attention to the side where the hair will be swept from. Then with your hair dryer - ghd Air (£99.99) is great for recreating these styles as it has a wide, streamlined nozzle - and a blowdry brush, dry the hair in the direction you want it to go, ensuring the hairline stays smooth and to increase a natural length. For a smooth side swept look, simply spray Headmasters Catwalk Hold Hairspray (4.99) onto your brush and gently brush over the finished style,’ advises Williams.
‘Or for an effortless glam look, use a ceramic tong and wrap hair in random sections around the barrel then shake the hair to loosen the waves and add one pump of Headmasters Colour Brilliance Frizz Free Glossing Serum (5.99), for an ultra healthy, shiny look. For a matte finish, spritz on L'Orèal Professionnel Tecni Art Play Ball Beach Fizz (£9.15) – the salt spray will help create a chic, undone look,’ concludes Williams.
Famed for her boho hairstyles, Sienna Miller has taken notes from the catwalk this season and channelled its sleek, side-swept finishes. To score a similarly polished aesthetic, Bruce Masefiled, Sasson UK’s creative director, suggests focussing on creating a precise parting before starting to style.
‘When wearing a side swept fringe the parting should be low and taken diagonally back towards the crown to give a more dynamic look. To prep the hair apply a blow drying spray such as Sassoon Professional Heat Shape (£9.95) and blow dry the hair away from the parting. To set the fringe into shape, use the cool shot on the hair dryer,’ advises Masefiled.
‘For your everyday look, wear your hair with a loser dishevelled feeling by applying Sassoon Professional Texture Refine (£15.95). For an evening style, brush the hair through for and sleek, chic look and apply a shine spray for maximum gloss.’
The hairstylists behind the models’ slicked back locks at Calvin Klein took this season’s tight ponytail trend a step further with severe side partings. Chris Sturdy, senior stylist at Jones and Payne, has revealed his tips for landing the show’s sleek look.
‘Start by prepping unwashed hair by dampening down with water spray, adding Kerastase Volumactive Mousse (£18.90) and combing through softly with a wide toothed comb to achieve even distribution then dry the hair using a paddle brush making sure it still has some texture and volume.’
‘Part your hair, then using Kerastase Laque Double Force (£18.90) backcomb hair from the roots to the mid lengths to create body. Once finished gently and loosely tease the hair into a ponytail. Opt for a ponytail on the opposite side to the parting and fasten it with a non-snag hair elastic. You can also plait the ponytail and pull it apart with fingertips to create a less styled finish,’ Sturdy suggests.
‘For a more casual day time look, tie your hair in a low ponytail, being sure to leave a few loose hanging pieces around the ears and nape of the neck for a softer finish. For a simple evening version, twist the pony tail into a low chignon and pin into place. To secure in place or tame any flyaways, finish with Bumble & Bumble Spray De Mode (£15.75),’ Sturdy concludes.
Giving the classic, equestrian style ponytail an update with a chic, side parting, Jessica Alba has stayed ahead of the style curve. Recreate the starlet’s sleek look at home with Michael Lendon’s, Aveda’s master creative director, styling tips.
‘Apply Aveda Light Elements Smoothing Fluid (£21.50) and Phomollient (£14) to wet hair and rough dry until nearly dry, then section out the back of the hair and tie into a side ponytail. Be sure to smooth the pony using a flat brush and a hair dryer.’
‘Using either big Velcro rollers or a giant heated tong, create loose curls in the front section. Using your fingers like a comb, apply a little more smoothing fluid through the front area and swish the front section into your desired shape. Pin to secure and fix with Aveda Air Control Hair Spray (£18),’ suggests Lendon.
‘A sweep should look sexy and effortless, not like an overdone flap. Less is more with products and be prepared to adjust your sweep throughout the day to keep it looking fresh. Keep a couple of clips in your bag to keep your sweep looking polished throughout the day.’
A great way to channel fashion’s Forties feel, Cacherel twisted hair into sleek, pin-curled chignons and added a swipe of red lipstick to augment the nostalgic feel. Get the look with Jay Goodwin, Stylist at Daniel Galvin, and Neil Moodie’s, from Windle & Moodie, styling secrets.
‘This is a good way to create a short tom-boyish haircut without having to cut your hair off. Mist your hair with Bumble & Bumble Prep Spray (£15) and layer with Bumble & Bumble Thickening Hairspray (£21.50). Create a natural side parting and power dry the hair using a WAM Ionic hairdryer (£140),’ suggests Moodie.
'For a more casual day time look, tie your hair in a low ponytail, being sure to leave a few lose hanging pieces around the ears and nape of the neck for a softer finish. For a simple evening version, twist the ponytail into a low chignon and pin into place. To secure in place or tame any flyaways, finish with Bumble & Bumble Spray De Mode (£21.50), concludes Moodie.
‘Keep it natural and don't use too many products. A nice prepping product like a styling lotion or a light mousse will work. Avoid hair oils or serum as these make the hair too slippery. You need a bit of grip and texture,’ adds Goodwin.
Proving that the side swept look can work equally well for short hair and instantly update your look, January Jones has translated the choppy bob for the new season. If you’re looking for ways to channel the look, Adam Reed, co-founder of Percy & Reed, has shared his tips and tricks.
‘You can achieve side-swept hair with any hair type, but the key is to keep hair as natural as possible. For a modern and fresh look, you’ll require volume: if you have curly hair, you need volume at the root; if you have straight hair, you need volume at the parting. Try applying Percy & Reed Smoothed, Sealed & Sensational Volumising No Oil Oil for Fine Hair (£14) to wet hair before drying to add shine, gloss as well as volume’ suggests Reed.
‘The easiest way to achieve this look is to pull hair across the head and twist it behind the hair, securing it in place with a Goody Modern Updo Pin (£10.24). Hair requires gloss for this look, so don’t overspray with hairspray in order to avoid any crispiness.’
‘Warm a little Percy & Reed Quite Frankly Flawless Finishing Polish (£10) between the palms and smooth over the surface of hair. For all out glam, set hair with Babyliss Thermo Ceramic Rollers (£29.99) for extra volume and texture like Jones style,’ concludes Reed.
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