Scientists at the L’Oreal laboratories are currently heads down working on a revolutionary new pill that promises to prevent hair from going grey. The supplement based on fruit extracts is set to launch within the next four years and win the race to be champions of the £8 billion hair colouring market.
Bruno Bernard, head of hair biology at L’Oreal explained further: ‘We intend for people to take it in the same way as a dietary supplement. It won’t be expensive. Ideally you would take it for your whole life, but realistically we would encourage people to start using it before their hair goes grey because we don’t think it can reverse the process once it has started.
Hundreds of volunteers are currently taking part in the studies to ensure it actually works and that there are no toxic side effects. Hair is thought to lose its colour pigment due to the loss of a protective enzyme called TRP-2. The new pill is intended to protect against this process.
So watch this space over the next few years! And if you can’t wait that long then join the two thirds of British women who currently colour their hair. The latest grey-covering product from L’Oreal Paris is Sublime Mousse, £6.99, available nationwide.SEE OUR HAIR TRENDS REPORT FOR AUTUMN-WINTER