Controversial fashion and beauty ads

The advertising watchdogs have had a busy year putting make-up, skincare, fashion and fragrance companies under fire for misleading their audience with ‘unrealistic’ and ‘irresponsible’ adverts. So if you haven’t yet heard why Taylor Swift’s Covergirl ad was banned or was wondering why Benetton were in hot water for their ‘Unhate’ campaign, all the details are here.

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Lancôme’s Teint Miracle Foundation

Similarly, Lancôme were in hot water back in July when an ad for one of their foundation products was banned.

Liberal Democrat MP Jo Swindon complained to the ASA, that the ad, fronted by Julia Roberts, was idealistic and put pressure on women and young girls to look perfect.

The overuse of Photoshop in make-up ads had been a hot issue for some time, this ruling by the ASA kick-started a crackdown on ... more
Lancôme’s Teint Miracle Foundation

Similarly, Lancôme were in hot water back in July when an ad for one of their foundation products was banned.

Liberal Democrat MP Jo Swindon complained to the ASA, that the ad, fronted by Julia Roberts, was idealistic and put pressure on women and young girls to look perfect.

The overuse of Photoshop in make-up ads had been a hot issue for some time, this ruling by the ASA kick-started a crackdown on airbrushed beauty ads in the UK. less