Controversial fashion and beauty ads

The advertising watchdogs have had a busy year putting make-up, skincare, fashion and fragrance companies under fire for misleading their audience with ‘unrealistic’ and ‘irresponsible’ adverts. So if you haven’t yet heard why Taylor Swift’s Covergirl ad was banned or was wondering why Benetton were in hot water for their ‘Unhate’ campaign, all the details are here.

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Maybelline’s Eraser foundation

At the same time, another L’ Oreal brand, Maybelline were in trouble for their Eraser foundation ad modelled by Christy Turlington.

The ASA decided that ads for Lancôme and Maybelline altered the skin of the models in a way that the products could never actually achieve – which prompted the question, how much airbrushing is too much?
Maybelline’s Eraser foundation

At the same time, another L’ Oreal brand, Maybelline were in trouble for their Eraser foundation ad modelled by Christy Turlington.

The ASA decided that ads for Lancôme and Maybelline altered the skin of the models in a way that the products could never actually achieve – which prompted the question, how much airbrushing is too much?