The advertising watchdogs have had a busy year putting make-up, skincare, fashion and fragrance companies under fire for misleading their audience with ‘unrealistic’ and ‘irresponsible’ adverts. So if you haven’t yet heard why Taylor Swift’s Covergirl ad was banned or was wondering why Benetton were in hot water for their ‘Unhate’ campaign, all the details are here.
Airbrushing and doctored ads were a big issue this year in the UK.
Several ads were banned by the Advertising Standards Agency for their use of retouching and now the practice has stretched across the pond.
Taylor Swift for Covergirl
American cosmetic brand Covergirl pulled an ad for their Naturaluxe mousse mascara featuring Taylor Swift recently as it become the target of an inquiry by the US National Advertising Division.
Swift’s promotion of the eyelash boosting mascara upset the watchdog. They were not happy with the fine print at the bottom of the ad that explained Swift’s lashes were “enhanced in post-production” and ruled that it was misleading. less