By Waiting for a bus that seems like it’s never going to arrive is torture - especially in this bitter winter cold. But some lucky commuters will be in for a treat as food manufacturers McCain have found an inventive way to warm up travellers.
When a button on the poster is pushed, a heating element warms the 3D jacket potato picture and releases the aroma.
The outdoor campaign has transformed 10 bus shelters by re-creating the in-kitchen experience with 2-feet high fiberglass potatoes.
McCain’s 3D scent ads mark the launch of their new frozen jacket potato and it’s the biggest ad campaign since the famous McCain Oven Chips launched in 1979.
The company spent three months developing the scent of slow-baked oven potatoes collaborating with a scent specialist in a laboratory.
McCain's Ready Made Jackets claim to ‘offer the smell and taste of oven-cooked jacket potatoes in just five minutes’.
Mark Hodge, head of brand at McCain Foods, said: “McCain Ready Made jackets will revolutionise the way we eat jacket potatoes so this ground-breaking campaign provides the perfect advertising support.
“These outdoor specials are really going to stand out and drive sales by bringing the tasty oven baked smell to warm the consumer. We're adding a whole new meaning to try before you buy.”
To promote their new ready-made jacket potato range, the chip makers are tempting commuters with the wafting smell of freshly baked potatoes at city bus shelters in Manchester, York, London, Nottingham and Glasgow.
McCain's warming bus shelter © PA
When a button on the poster is pushed, a heating element warms the 3D jacket potato picture and releases the aroma.
To make the start of the journey even better, the new technology will also give users money-off vouchers to purchase the product.
[Related article: How to make perfect jacket potatoes]
[Related article: 10 best potato dishes]
The outdoor campaign has transformed 10 bus shelters by re-creating the in-kitchen experience with 2-feet high fiberglass potatoes.
McCain’s 3D scent ads mark the launch of their new frozen jacket potato and it’s the biggest ad campaign since the famous McCain Oven Chips launched in 1979.
The company spent three months developing the scent of slow-baked oven potatoes collaborating with a scent specialist in a laboratory.
McCain's Ready Made Jackets claim to ‘offer the smell and taste of oven-cooked jacket potatoes in just five minutes’.
Mark Hodge, head of brand at McCain Foods, said: “McCain Ready Made jackets will revolutionise the way we eat jacket potatoes so this ground-breaking campaign provides the perfect advertising support.
“These outdoor specials are really going to stand out and drive sales by bringing the tasty oven baked smell to warm the consumer. We're adding a whole new meaning to try before you buy.”
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