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    Match your DNA to your beauty cream

    The beauty industry predicted a more prescriptive world of products. But a DNA test to help you shop for anti-ageing products? Nobody saw that coming.

    Could your DNA hold the secret to perfect skin? © Rex You'll find said super high-tech test at the not usually so high-tech green beauty emporium, The Organic Pharmacy.

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    Developed by Professor Christofer Toumazou, a world leader in medical technology from Imperial College, the geneOnyx is a simple saliva test that reveals your DNA make up in 30 minutes flat. And that's not all.

    The Organic Pharmacy in Neal Street, London © Yahoo! LifestyleThe science is impressive - so much so that this technology is already being used for genetic research into the best Alzheimer's and cancer treatment. But in the case of beauty, Professor Toumazou, alongside of team of dermatologists and geneticists, have developed a database which will genetically map your DNA to your anti-ageing cream.

    [Related article: Intensive skincare treatments]

    The in-store geneOnyx test looks at your genetic predisposition to skin ageing - the sort that eye just can't see - and determines whether you are more prone to dark spots, stress or dehydration for example. Your results will reveal the most effective active ingredients, for you and you only, and take into account how your skin will metabolise those ingredients too.

    Rolling out into the beauty industry as a whole over the next year the geneOnyx means a big leap for prescriptive personal shopping, whatever your favourite brand. Because as founder of The Organic Pharmacy, Margo Marrone, explains once you have that kind of information and understand the personal variations of your skin and how it ages, then you can really work out your best line of anti-ageing attack.

    The Organic Pharmacy DNA Test £295, www.geneonyx.com.

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