Although Kate Middleton sparks a frenzy every time she wears a high street number, it seems that Kim Kardashian's style choices actually provide a bigger sales boost.
Following comments from Whistles CEO Jane Shepherdson about Kate's habit for wearing old-season garments that have already sold out, designer Roland Mouret has now spoken out on the 'Kate effect' too.
"The kind of people who like Kate's style are not the kind to rush out and copy her dress," he has said in an interview with Vogue.
"You don't see hundreds of women running around looking like her. To be honest, we're more likely to get orders on a dress that Kim Kardashian's worn."
With her own Kardashian Kollection on the high street now too, it seems that Kim really is taking over!
What do you think? Would Kim inspire you to make a purchase more than Kate?
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