Designed to give your lashes not just show-stopping length, but scandalous volume, lift and curl too, the newbie is certainly a multi-tasker.
Featuring a snazzy new design, the mascara wand is specially shaped to give your lashes more, well, everything!
The ball tip lifts and curls for an open-eyed effect, while one side of the brush has been flattened to help load lashes with more volumising mascara.
The brain-box innovation continues inside the tube too, with a new ‘fibre-extension’ formula.
Making it easier to build your lashes by layering up, the formula boosts length and volume without clumping or crumbling.
Now that all sounds very good to us!
Available June 13th, £6.99, www.rimmellondon.com