Kate Moss shows off her golden glow as she’s announced as the new face of St Tropez

Kate Moss is every inch the ultimate golden goddess as she poses up a storm for St Tropez.

The British supermodel, who's also been busy striking a pose for the likes of Kerastase and Givenchy of late, is smouldering in the new campaign shots for ‘the ultimate tan.’

The mum-of-one shows off her healthy glow as she poses beside by a pool in the South of France, looking effortlessly chic poolside.

Showcasing her trim physique in a plunging white swimsuit with ruching at the waist, the 39-year-old shows off a bikini body to die for in the new shots.

In another shot, the wife of rocker Jamie Hince lies completely naked on the side of a turquoise pool (nude planking alert!), with her blonde locks swept to one side.

“I’m so excited to be working with St.Tropez,” said the Croydon-born model in a statement.

“I’ve been using the products since they started and it’s a really trustworthy, cool brand. I always feel more confident with a St.Tropez tan!”

Speaking of the collab with Kate, Tropez said Kate epitomises the brand’s ‘naturally glamorous approach to self-tanning.’

In the shots, Kate’s wearing St.Tropez Self Tan Bronzing Mousse applied with a St.Tropez Applicator Mitt.

Does Kate Moss as the face of St Tropez make you want to get your fake tan on? Let us know over on Twitter now.

St.Tropez is available from Boots, Superdrug, Debenhams, Selfridges, salons nationwide and reputable e-tailers. For more information and to find your nearest stockist visit www.st-tropez.com

[Related: Kate Moss' first-ever modelling photo released]

[Related: Kate Moss leads Cara Delevingne on Louis Vuitton runway at Paris Fashion Week]