Kate Moss’ daughter Lila Grace, classic Liberty prints and vintage English style can all be credited as inspirations behind the model’s new perfume, Lilabelle Truly Adorable.
Blended to conjure feelings of feminine freedom, the fragrance aims to invoke the freshness of flower-filled meadows, and lazy weekends spent in country retreats.
“Lilabelle Truly Adorable is dedicated to my daughter, inspired by her girlish innocence,” says Kate. “It captures the pure beauty and playful sense of fun of youth.”
Talking about the florals used in the packaging, ad campaign and scent itself, Kate has said: “Old-fashion floral prints have always been a part of my summer wardrobe and were a true inspiration for both the fragrance and design.”
Aaah, it’s pure Kate!
Shot by famous photography duo Mert and Marcus, the ad campaign alone is tempting us to try a spritz of the new Moss scent.
Lilabelle Truly Adorable will be available as of July, from £19.95.