The Kardashian/Jenner family at the launch of the Kardashian Kollection A/W12 in LA © RexThe Kardashian sisters have announced they are to launch their clothing range in the UK in time for Christmas. Dorothy Perkins, owned by Arcadia, which also owns Topshop, will exclusively stock the collection.
The Kardashian Kollection, currently on sale at the department store Sears in the US, consists of more than 100 pieces including clothing, denim, homeware, shoes, accessories, lingerie and more recently, eyewear.
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The socialite sisters, who found fame in the UK on the reality show Keeping up with the Kardashians, have created a line they claim is both stylish and affordable, with prices ranging from £15 for a bikini top and around £30 for a miniskirt.
From L-R: Kourtney, Khloe and Kim Kardashian all tweeted their delight at the news © SearsHigh street store Dorothy Perkins first announced the news on its Twitter page yesterday, tweeting to 24,000 followers: “The rumours are true! We're working with the Kardashian sisters @KimKardashian @KhloeKardashian @KourtneyKardash ...”
The Kardashian sisters soon followed suit and all excitedly tweeted about the plans.
Eldest sister Kourtney, who recently gave birth to a baby girl, said: “We're bringing Kardashian Kollection to the UK!!!!”. She linked to her personal blog, where she said that the sisters “have been wanting to take the Kollection to the UK for a while now, so this is a dream come true.”
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Before the announcement, Kim hinted towards a UK launch on her Twitter page.
“The Olympics have been so incredible... makes me wanna go back to London... if only I had a reason to visit.. ;)”, she said suggestively.
On Kim’s blog yesterday, she wrote that this is “such an exciting time and we can’t wait to head over to the UK later this year to launch the Kollection and visit all of our amazing fans.”
Jupi Corp, which distributes the Kardashian Kollection in the States, has created a deal with Arcadia to launch the range in 13 countries worldwide, including Turkey, Thailand, Malaysia, Indonesia and Saudi Arabia.
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Arcadia boss Sir Phillip Green personally approved the Kardashian Kollection for Dorothy Perkins.“Having reviewed the product, I felt that there was an excellent fit for Dorothy Perkins,” he said.
“I believe our customers will love the fashion looks, they passionately follow celebrity lifestyle, and the Kardashian sisters rank top when it comes to whom they relate to in the fashion stakes.”
The Kardashian Kollection will launch in 250 Dorothy Perkins stores and the Dorothy Perkins website in mid November this year.
The Kardashian Kollection includes clothing, accessories and footwear © Sears/Yahoo! Lifestyle
Will you be buying the Kardashian Kollection?
