200 per cent profit boom last week, it’s more good news for supermarket Aldi this morning as it’s been found to have the cheapest shopping basket of all UK supermarkets.Fresh from announcing a
A study by food retail magazine The Grocer revealed that shopping at Aldi could save you 40 per cent every week.
“I’m not hugely surprised as we are familiar with this sort of result,” said joint group MD of Aldi, Matthew Barnes.
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“We have intense sampling sessions twice a week to get our own-label products to where the brands are in terms of taste and performance.”
Researchers picked up 33 items in Aldi, including fruit, milk and meat, and the total price came to £34.92. The average price of the same items in the top five most expensive supermarkets came to £57.50 - 39.3 per cent more than at Aldi.
They also investigated the supermarket’s own brand items, and found Aldi still to be the cheapest.
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Its own brand basket of items came to just £30.66 - 16 per cent cheaper than Asda, 20 per cent cheaper than Tesco and 40 per cent cheaper than Waitrose, which was recently found to be the nation’s favourite supermarket.
On Monday, the supermarket announced a record £70.5m profit for last year, thought to be largely due to a new breed of shopper – the squeezed middle class – doing their food shop there.
“The Aldi breakthrough, promised for so long, appears real this time,” said Investec analyst Dave McCarthy.
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“Consumers are accepting that Aldi sells good-quality products at low prices and its long-term plans look realistic and ominous.”
Do you shop at Aldi?